0-5 seconds: Sum your business up in a sentence.

Xenapto is a relationship tool for founders and their investors, providing financial and strategic information securely to stakeholders, and supporting the board cycle, funding rounds and investor portfolio management.

5-10 seconds: What’s the business model?

We offer a free basic toolkit for managing your board and raising your first round of funding. We make a small monthly charge for premium services and subsequent funding rounds.

10-15 seconds: Who are your competitors?

Some parts of our service have competitors: Gust and CapLinked will help you find investors and manage expressions of interest, Sprowd or Kickstarter might also help you with the bookbuilding part. Nobody even tries to the deal closing phase like we do. As far as we’re aware, there’s also no competition in the monthly board cycle support, or for the investment committee preparation features. Some investors have their own toolkits for portfolio aggregation but we think the emerging consensus about best practice in this area will mean more people using standardized tools like Xenapto.

15-20 seconds: What’s your USP?

We’re tying together three separate areas but because they are related so closely together some magic happens: it’s easier and quicker for us to add new features because of the common platform and that same platform means your data is leveraged across a number of related features and you get greater value from it. The whole is greater than the sum of its parts.

20-25 seconds: How have you funded it so far?

We’ve been very lucky in having Anthemis as our major investor and first customer.

25-30 seconds: What were you doing before?

I (Dominic) worked in financial services in the City of London.

30-35 seconds: Where did the idea come from?

The idea came originally from Sean Park of Anthemis. He initially looked at the problem from the investor’s point of view but we quickly realised that we could offer value to both sides of the founder-investor relationship.

35-40 seconds: What’s the smartest thing you’ve done so far?

We’ve got a great technical team and we’ve done some heavy lifting up front to make adding new features easier as we go along. Now we’re making weekly releases of significant new features all the time.

40-45 seconds: What’s the stupidest?

Not starting sooner 🙂

45-50 seconds: If your business was a biscuit, what would it be?

A Fox’s Golden Crunch Cream: two sides of equal value, but wrapped around a solidly-engineered substrate of yumminess.

50-55 seconds: Which idea are you a bit jealous of?

AngelList have found a great niche and they are the go-to service for company data and investor matching. We’ll work with them as closely as they’ll let us to build on the layer of data they provide.

55-60 seconds: Where are you going to be in 12 months’ time?

We want to be cashflow-positive as soon as possible. Maybe 12 months is a bit ambitious, but the idea is to make a sustainable business that can grow organically and indefinitely without depending for too long on external funding.

Follow Xenapto on twitter @xenapto to stay connected.